Excellent pre-read materials, and I liked the variety – i.e. videos, readings, and hands-on prep work. I normally hate pre-work, but the curated materials were spot on.
Excellent pre-read materials, and I liked the variety – i.e. videos, readings, and hands-on prep work. I normally hate pre-work, but the curated materials were spot on.
The content was easy to learn and immediately useful. I appreciated the focus on essential selling conversations.
The role-play with a coach was so helpful. I learned practical ways to slow down, listen and ask probing questions – this will help me discover the most pressing problems and challenges the prospect is experiencing.
Our Sales Interaction Excellence Program builds confidence and skills across the spectrum of selling conversations. As a result of their participation, sellers will connect with more customers, uncover more opportunities, guide customers through their buying journey and leave them with a positive impression that will drive loyalty, renewal and repurchase.
Today’s buyers are more demanding than ever before. In fact, 87 percent of business buyers expect their sales reps to act as trusted advisors.1 Sales representatives are feeling the pressure; 69 percent agree that their job is harder than in the past.2
It’s not that organizations are reluctant to spend; research reveals they spend more than $70 billion a year on sales training, 20 percent more than is spent on other functions.3 However, 80% of knowledge gained in curriculum-based training is forgotten within 90 days.4
That’s because most sales training is overly focused on the selling process and product-specific information acquisition. This knowledge-centric approach leaves participants with a deficit around core selling skills.
In contrast, our sales training programs are human centered, focused on relationship building and the practical application and practice needed to effectively navigate sales conversations. That allows us to concentrate on building core sales capabilities, including:
Your new and experienced sales reps will hone their skills and receive targeted feedback that pinpoints strengths to leverage and opportunities for refinement. They will also practice conversational strategies that will support them in facilitating successful sales interactions.
They emerge from our training programs confident in their new skills, ready to fully engage with your customers. Their expanded capabilities will not only help them exceed their sales goals, but will also improve engagement and retention. That’s critical in an era where 10 to 15 percent of sales roles are open and nearly half of all current professionals are seeking new roles.5
When you engage LeadvantEDGE, our experienced learning and development professionals will partner with you to understand your challenges and design a program to solve them. We don’t provide off-the-shelf solutions; instead, we craft a custom program based on our unique methodology. Call us today to find out how we can help you.
Through our proprietary learning process, leaders build the self-awareness and interpersonal effectiveness required for creating an inclusive environment, driving engagement, and enhancing performance.
Creating a work environment where everyone feels welcome and can succeed starts with leaders who include everyone. These leaders work to recognize and confront bias in themselves, address bias in others, look for new points of view, and demonstrate curiosity and empathy with their colleagues.
Targeted skill building efficiently and effectively addresses skill deficits that, if enhanced, increase desired performance, supporting better business outcomes.
To optimize the sales process, we build capabilities that improve relationships, build loyalty and identify unmet needs.
Citations:
1 “2022 State of Sales Report,” Salesforce, 2022
2 “2022 State of Sales Report,” Salesforce, 2022
3 “Your Sales Training Is Probably Lackluster. Here’s How to Fix It.”, Harvard Business Review, June 2017
4 “Your Sales Training Is Probably Lackluster. Here’s How to Fix It.”, Harvard Business Review, June 2017
5 “How to Retain Your Best Sales Talent,” Harvard Business Review, April 28, 2022
